Business partner not a vendor
We work alongside businesses, not out in front of them, approaching each challenge with data-driven curiosity, agility, and deep-seated expertise. Our approach to success is simple: a passionate bias for action, with each decision backed by data and insights to steer us confidently forward.
Solving problems others can't
Bringing a startup mindset and corporate empathy in equal parts equips us to see the bigger picture, but allows us the nimbleness to pivot. It’s how we solve the problems others can’t and identify the best opportunities to serve our partners.
Our approach
Explore
The starting point for any new challenge is bringing passion to the problem and seeking to thoroughly understand the ins and outs of it. We analyze the consumer landscape, develop an exploration strategy to draw out customer pain points, and start to make connections.
Ideate
This stage is divergent and generative, casting as wide a net as possible and leveraging consumer pain points to come up with many ideas. For every 1000 ideas generated, 100 ideas move to the next stage.
Verify
Test and verify solutions – continuously. True to our name, we employ rapid, iterative digital and physical prototypes to learn from actions consumers take. No idea is precious. We let the numbers tell us what to do next.
Optimize
This where the concept becomes a startup, the prototype becomes a product, and a visionary becomes a change-maker. We build an MVP, launch it in market, get traction, and grow.
