Nike: The Future of Fit

Opportunity

Fit is foundational for the apparel consumer. Nike knows that how fit is communicated throughout their process is one of the most important parts of the ultimate purchasing experience. Nike Apparel Innovation teamed up with Verify to reimagine fit--from product creation to purchasing and retail.

Work

Innovation is the result of process, so we went to work on interviews with the key stakeholders across every stage of apparel development. We performed extensive historic, scientific, and desk research while also creating a thorough report on competitors and other new technological developments in the world of fit.

Impact

Through our research and experience, we helped develop a pilot program that reimagined the future of how fit is communicated across the development process. From creator to consumer, Nike has the ability to innovate upon innovation and help their customer find the perfect fit.