Thorne: Optimizing a Performance Leader

Opportunity

As a leader in health and wellness, Thorne wanted to grow by expanding its direct to consumer business. To do this, it needed new infrastructure, reporting, and customer acquisition strategy. So they partnered with Verify Ventures as a catalyst for their expansion.

Work

Thorne is an industry leader for a reason. We wanted their growth venture to perform with the same level of confidence they expect for their customers. To do this, we created a multi-channel digital customer acquisition strategy: developing data infrastructure, ecommerce site infrastructure, performance reporting, marketing mix modeling, campaign optimization, and talent training.

Impact

We wanted more than just sustainable growth, we wanted exponential growth. With our partnership, Thorne's DTC business grew from $40mm to $80mm in 12-months and continues to consistently exceed their month-over-month projections. By combining innovation, experience, and the relentless passion for our partner's success, Thorne is outperforming its own expectations.