REI: Real-time Data helps Content Focus

Opportunity

REI wanted to prioritize the outdoor social content that connected most with their customer. But short of stalking and looking over their followers shoulders, they didn't know how to best learn what content was most helpful. REI partnered with Verify to figure out a way to understand which content is most valuable.

Work

Traditional analytics only tell part of the story. We set out to discover what consumers thought of content the moment they received it. Within four weeks, we built a tool that captured reactions in real time and oversaw the research experiment.

Impact

The best business decisions are based on good data. With our tool and the research that followed, REI was able to understand and prioritize the content that really mattered to their customers. They optimized their content creation and user journeys, helping them focus their time and effort where it would have the greatest impact.