Target: A Sustainabilty Challenge Brings Business Growth Opportunities

Opportunity

Target's new Chief Sustainability Officer had an innovation challenge: meet their ambitious corporate sustainability goals while also driving revenue growth. With this double mandate, Target reached out to Verify to help find an innovative solution for reducing Target's carbon footprint while building a case for the financial benefits of sustainability investment.

Work

This is our favorite kind of problem to solve. Working as an embedded partner in Target's sustainabilty team, we mapped Target's innovation portfolio against the rest of the business to uncover the "innovation gaps." Once discovered, we led a series of workshops with the CSO and their leadership team to design programs that grow revenue while still reducing their carbon footprint.

Impact

Challenges often breed opportunity. With the new innovation capabilities brought to light through our work, Target is now piloting three new programs that re-balance its sustainability investments while pursuing a multi-billion dollar growth venture.